Two iconic heritage brands join forces to celebrate the magic of breakfast

Weetabix's newest range brings Disney magic to breakfast time

The nation's favourite breakfast cereal[1] is collaborating with Disney to bring delight to breakfast tables across the country.

The exciting agreement will see a series of Disney and MARVEL inspired products hitting shelves, with inspired cereal shapes on the horizon to further enhance the wonder of storytelling at breakfast time. The magic begins with a ‘100 Years of Wonder’ Multigrain Hoop pack, celebrating the landmark anniversary with an assortment of beloved characters displayed across eye-catching packaging.

The fun of Disney-inspired cereal underpinned by Weetabix's long-established reputation as a manufacturer of healthy breakfasts is a winning combination for parents as they look to keep breakfast time entertaining for the family while still giving them that high quality, nutritious start to the day. Every variant will be HFSS compliant and adhere to stringent Disney and MARVEL Kitchen nutritional standards[2]

Supported by striking in-store activations, Weetabix aims to create theatre with eye-catching duel branded pallet drops, POS, and gondola ends to deliver an exciting shopper experience that drives sales.

Al Porter, Marketing Controller at The Weetabix Food Company, said: "The coming together of these two iconic family brands is a landmark moment for the breakfast sector. Working closely with Disney, we’re excited to be inspiring children's imaginations right from the very start of the day.

"It's safe to say this collaboration is inspiring more than just our customers – our teams are already working hard at optimising Disney's rich character and hero heritage to create even more breakfast wonder with some unique twists expected… watch this space!"

[1] Nielsen Value Sales data – 25th March 2023

[2] Source: The Walt Disney Company – Healthy Living Commitment

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