Reese's launches Deconstructed Peanut Butter Cup Kits to make at home

Peanut butter and chocolate fans have a new opportunity to craft up their own sweet treat.

Reese's announced the launch of its Deconstructed Peanut Butter Cup Kit on Friday, available for a limited time. Kits include a 10-ounce jar of Reese's peanut butter and a 9-ounce milk chocolate shell. Available on the Hershey's Store website, kits are $22.99 each, while supplies last.

As far back as the brand can recall, Reese's peanut butter has never been sold outside of Peanut Butter cups, a Hershey's spokesperson told USA TODAY.

"From Reese's Peanut Butter Pumpkins to Reese's Peanut Butter Cup Thins and everything in between, we know how personal your ideal chocolate to peanut butter ratio is," a news release states. "So go ahead, amp up the peanut butter or tone it down — we won't judge."

According to the Hershey's spokesperson, the idea for deconstructed kits came from a viral Reddit post shared last week.

The post reads: "My entire five pack of Reese's had no peanut butter in it." It features a photo of five Reese's Peanut Butter cups, each with bite marks, none with the peanut butter filling. The spokesperson said the company wanted to give fans a chance to customize their own cups.

Now through Nov. 6, the Hershey's Store is offering 20% off all Reese's products.

Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her [email protected].