GoodPop releases first new dairy products in seven years | Dairy Foods

GoodPop is releasing two new dairy ice cream bars inspired by classic ice cream truck treats: Strawberry Shortcake and Cookies ‘n Cream. They’ll be available exclusively at Whole Foods nationwide.

Available in boxes of six, the gluten-free, non-GMO ice cream bars are made with grass-fed organic dairy, fair-trade cocoa, and organic berries.

Strawberry Shortcake and Cookies n’ Cream are GoodPop’s first dairy launches since 2017. The brand launched in 2009 with a line of both dairy and nondairy pops that were first sold at Austin farmers markets by the then UT-Austin student, Daniel Goetz.

As the brand expanded, despite requests from customers, who loved the dairy-based Coldbrew Coffee, Banana Cinnamon, and Chocolate Milk pops, Daniel had to discontinue the line as he was unable to find a dairy supplier that met both GoodPop’s high standards and increasing demand. The recent improvement in the supply of high-quality dairy has finally allowed the better-for-you brand to offer these two iconic ice cream truck flavors, the company said.

Suggested retail price is $8.99 for a box of six bars.