What’s trending in confectionery candy? | CCentral

Granularity is a platform that leverages AI to predict product trends from social media and search engines.

Social media conversations have spiked 3.3x from last year, with many reminiscing about wax candy as a throwback treat. Over the last two months since the increase in social media conversation, Amazon shows a 1.08x growth in sales for a wide range of wax candy products.

Product listings for wax candy have risen by 67% over the past year, with vendors entering the market to capitalize on the growth in customer demand.

Leading wax candy products on Amazon include Grandy’s Candy Nik-L-Nip Wax Bottle Candy Drinks. Consumers are especially enjoying the unique texture and the flavorful fillings inside each piece. Wax candy now comes in a myriad of shapes, expanding beyond traditional bottles, which is creating additional content on social media.

How can trend predictions enhance your decision-making?

Identify gaps in product assortment: Assess how well your product lineup captures emerging trends and identifies market gaps.

Optimize promotions: Tailor marketing strategies based on how consumers use products, adapting to relevant terms, locations, and interested markets.

Filter brand pitches: Utilize data to filter through product pitches to hone into the new products that matter. Test products based on market data rather than a gut instinct.