US coatings business FloZein moves to acquire MasterCoat confectionery glazes - Confectionery Production

pic: KMC

Posted: 6 November 2024

Related core topics: Business news, Food safety, Ingredients, New products, Processing, Sustainability

Related topics: acquisition, confectionery, glazes, sweets

Related organisations: FloZein

Related people: Rachel Freedman

Related regions: US, worldwide

Plant-based coatings business FloZein Products, a US-based leader in speciality product areas has confirmed the acquisition of the MasterCoat line of confectionery glazes and polishes from LBB Specialties, reports Neill Barston.

As the company noted, the move positions the business as a provider of high-performance coating solutions for the gummy and chocolate panning markets across America.

According to the business, the MasterCoat line has been developed to meet the evolving demands of the confectionery industry, aligning with trends toward premium, sustainable, and clean-label products.

Furthermore, FloZein Products will now exclusively sell and support MasterCoat , giving gummy and chocolate manufacturers a trusted, innovative solution to achieve exceptional results in shine, texture, and coating durability.

Key Benefits of the newly-purchased line include Enhanced shine and texture, elevating product aesthetics, Improved durability and shelf life, helping prevent bloom in chocolates and stickiness in gummies. It also enables sustainable and clean-label formulations, offering a natural alternative that meets consumer expectations for transparency and quality.

“We are pleased to be the new home of the MasterCoat brand,” states Rachel Freedman, President of FloZein Products. “These products, when combined with our zein-based coatings, will give us a complete portfolio of high quality confectionery products. Adding MasterCoat to our zein based confectionery coatings gives our customers, old and new, choices of both zein and shellac based glazes and polishes. FloZein Products will continue to provide top notch technical service and technical expertise.” “We are excited that the ownership of the MasterCoat portfolio and brand will be transferred to FloZein Products” said Mike DeGennaro, Senior Vice President of LBB Specialties.

“As an existing co-manufacturer of many MasterCoat products, FloZein Products brings a wealth of experience and expertise to ensure a smooth transition. The integration of the MasterCoat line into FloZein’s offerings will be seamless, maintaining the quality and reliability our customers have come to expect.”