Exclusive video: ISM Middle East 2024 review - Confectionery Production

This year's ISM Middle East drew an eclectic gathering of exhibitors from around the world. Pic: Neill Barston

Posted: 17 October 2024

Related topics: chocolate, confectionery, Dubai, innovation, new products, Snacks, sweets

Related people: Cristian Chu Salgado, Karen Beston, Katharina Buschjäger, Markus Rustler

Related regions: Dubai, MENA, worldwide

This year’s ISM Middle East delivered a wealth of product innovation for the region, with more than 500 exhibitors delivering a show that nearly doubled in size, with a strong representation from businesses from around the world.

Watch our exclusive video review below reflecting on the three-day show staged at the Dubai World Trade Centre, where we speak to the Karen Beston of the UK Pavilion, Markus Rustler, CEO and President of Theegarten-Pactec, Cristian Chu Salgado of Luker Chocolate, and Katharina Buschjager, ISM Middle East’s director to gain their views on the event.